البعض يعتقد أن البراند ه شعار الشركة أو (اللوغو) والبعض يعتقد ان البراند هو بعض الآلوان التي تستخدمها الشركة أو ربما بعض الصور والرموز، والبعض الأخر يقول بوجهة نظر أقرب للحقيقة ان البراند هو  الخدمة التي تقدمها الشركة للمستهلك، هو ايضاً تصرف الشركة تجاه المستهلك، أو هو جودة المنتج والخدمة،
أنا أعتقد أن البراند هو، ما يتكون مع الزمن من كل قرار تتخذه الشركة تجاه منتجها او خدمتها، إنه شكل الشركة، إنه كيف يتحدث صاحب الشركة، إنه كيف يشعر موظفو الشركة تجاه شركتهم وتجاه منتجهم،  وبالمناسبة الشركة بحاجة للعمل على موضوع واحد لدفع البراند قدماً، أمر واحد يجب ان يكون بسيطاً ومهماً ويسهل نقله من شخص لاخر

مثال على ذلك معمل سيارات فولفو،، انت تشتري فولفو لانها سيارة آمنة، فإذا سآلك احد لماذا تشتري فولفو (ببساطة لانها آمنة)، فلو كانت الفولفو ليست بالأمان التي وعدت به  لما اشتراها احد ولفقدت المصداقية فما دفع براند فولفو هو الأمان، وفولفو ملتزمة بالأمان ولن تقصر بهذه الجهة مهما حدث، لان فولفو كبراند هو الامان.


Clubs:

<a

Nihad Nadam is a me who's been learning how to see, hear, think, communicate and show for 30 years, and DA is one of the places that he has chosen to experience, learn from and show.
He's a proud Moslem Arabic Syrian love to love and hate to hate.

Cheers


Clubs:

<a

2007

It's 2007 and you've been living and walking for so long,
so where did reached, and are you getting there?

The slow one now
Will later be fast
As the present now
Will later be past
The order is
Rapidly fadin'.
And the first one now
Will later be last
For the times they are a-changin'.

Bob Dylan

sometime, we just listen to these songs, we dont really know what he's talking about, but suddenly one time you just feel it, you understand some of it, and you think what he's been throgh to write such words

They're selling postcards of the hanging
They're painting the passports brown
The beauty parlor is filled with sailors
The circus is in town
Here comes the blind commissioner
They've got him in a trance
One hand is tied to the tight-rope walker
The other is in his pants
And the riot squad they're restless
They need somewhere to go
As Lady and I look out tonight
From Desolation Row

Cinderella, she seems so easy
"It takes one to know one," she smiles
And puts her hands in her back pockets
Bette Davis style
And in comes Romeo, he's moaning
"You Belong to Me I Believe"
And someone says," You're in the wrong place, my friend
You better leave"
And the only sound that's left
After the ambulances go
Is Cinderella sweeping up
On Desolation Row

Now the moon is almost hidden
The stars are beginning to hide
The fortunetelling lady
Has even taken all her things inside
All except for Cain and Abel
And the hunchback of Notre Dame
Everybody is making love
Or else expecting rain
And the Good Samaritan, he's dressing
He's getting ready for the show
He's going to the carnival tonight
On Desolation Row

Now Ophelia, she's 'neath the window
For her I feel so afraid
On her twenty-second birthday
She already is an old maid

To her, death is quite romantic
She wears an iron vest
Her profession's her religion
Her sin is her lifelessness
And though her eyes are fixed upon
Noah's great rainbow
She spends her time peeking
Into Desolation Row

Einstein, disguised as Robin Hood
With his memories in a trunk
Passed this way an hour ago
With his friend, a jealous monk
He looked so immaculately frightful
As he bummed a cigarette
Then he went off sniffing drainpipes
And reciting the alphabet
Now you would not think to look at him
But he was famous long ago
For playing the electric violin
On Desolation Row

Dr. Filth, he keeps his world
Inside of a leather cup
But all his sexless patients
They're trying to blow it up
Now his nurse, some local loser
She's in charge of the cyanide hole
And she also keeps the cards that read
"Have Mercy on His Soul"
They all play on penny whistles
You can hear them blow
If you lean your head out far enough
From Desolation Row

Across the street they've nailed the curtains
They're getting ready for the feast
The Phantom of the Opera
A perfect image of a priest
They're spoonfeeding Casanova
To get him to feel more assured
Then they'll kill him with self-confidence
After poisoning him with words

And the Phantom's shouting to skinny girls
"Get Outa Here If You Don't Know
Casanova is just being punished for going
To Desolation Row"

Now at midnight all the agents
And the superhuman crew
Come out and round up everyone
That knows more than they do
Then they bring them to the factory
Where the heart-attack machine
Is strapped across their shoulders
And then the kerosene
Is brought down from the castles
By insurance men who go
Check to see that nobody is escaping
To Desolation Row

Praise be to Nero's Neptune
The Titanic sails at dawn
And everybody's shouting
"Which Side Are You On?"
And Ezra Pound and T. S. Eliot
Fighting in the captain's tower
While calypso singers laugh at them
And fishermen hold flowers
Between the windows of the sea
Where lovely mermaids flow
And nobody has to think too much
About Desolation Row

Yes, I received your letter yesterday
(About the time the door knob broke)
When you asked how I was doing
Was that some kind of joke?
All these people that you mention
Yes, I know them, they're quite lame
I had to rearrange their faces
And give them all another name
Right now I can't read too good
Don't send me no more letters no
Not unless you mail them
From Desolation Row